Tendam expands its own brand portfolio with the Springfield High Spirits launch

22 / March / 2021

Tendam expands its own brand portfolio with the Springfield High Spirits launch

22 / March / 2021

  • The new brand has been designed for young women and will be fully available on the online platform of Tendam’s casual brand, Springfield.
  • Spanish influencer María Pombo, who helped create the concept behind the line’s first collection – 2021 spring/summer – will be the brand ambassador.

Tendam, one of Europe’s leading omni-channel fashion retailers, has announced the launch of a new own brand for women, High Spirits. It is a fresh and original line, designed fully in-house by the team at Springfield, Tendam’s most international casualwear brand.

High Spirits, created for women between 18 and 35, is a new fashion concept inspired by a free-spirited, digitally-savvy, highly creative generation. Tendam is pleased to have Spanish influencer María Pombo on board for the launch of the first High Spirits collection, the 2021 spring/summer line.<(p>

The new brand, which will be exclusively distributed via Springfield’s online marketplace at Tendam, will be commercially launched in Spain and Portugal on 12 April with three capsule collections to reflect the different facets of the High Spirits woman: visionary, creative and authentic.

High Spirits will be integrated into the Springfield online platform, which in addition to its own brands also carries prestigious third-party brands and aims to include close to 20 new labels in the coming months. Springfield managing director Marc Calabia, who will be leading High Spirits’ operations and strategy, said: “We are delighted to be announcing this launch. Building new brands is a cornerstone of Tendam’s strategy and essential to the company’s evolution and growth. High Spirits, which was designed from scratch by our Springfield teams, complements our lines in the young women’s segment”.

This new launch, which comes on the heels of the Hoss Intropia re-launch, leverages Tendam’s expertise and operational structure and showcases its brand management capabilities and experience.

Tendam, which currently operates in more than 70 countries, has Iberia’s largest multi-brand omni-channel distribution platform and an extensive network of over 800 stores across Spain and Portugal, offering a wide range of product options and services.

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