Logistics management
On the one hand, there is a multi-brand consolidation centre in Hong Kong where merchandise from Asian suppliers is distributed to the Group’s franchise network and its own stores in Mexico through cross-docking. In addition, in the Central American country there is a specific distribution centre for deliveries to the group’s own stores and the Mexican franchises.
The main logistics centre is located in Madrid which acts as a franchise consolidation centre for merchandise from suppliers in the Euro-Mediterranean region. It is the sole distributor for all its own stores in Europe. This logistics centre, located in Aranjuez, receives merchandise from suppliers from all countries. From there, it provides stock to 100% of its own stores and 70% of all the brands’ franchised stores as well as two of the group’s e-commerce
warehouses in Spain and Russia.
The Madrid logistics centre is certified as a regulated agent and known consignor by the National Aviation Safety Agency. This ensures that the supply chain is safe and that customs processes and controls are complied with, in
addition to significantly shortening delivery times.
Multi-brand distribution means a considerable decrease in transport and deliveries to stores outside of business hours in order not to hinder the activity and to minimise the effects of traffic and pollution in urban areas.
Efficient logistics
Regarding land transport, efficiency measures when filling boxes and trucks also reduce the emission of greenhouse gases for each tonne transported.
Efficient distribution to all stores is achieved thanks to two main areas: the distribution centre in Aranjuez (Madrid) and the cross-dock centre in Hong Kong.
Multi-brand distribution means a considerable decrease in transport and deliveries to stores outside of business hours in order not to hinder the activity and to minimise the effects of traffic and pollution in urban areas.
