Corporate Identity

The company’s identity encompasses our mission, vision and way of working. It is essential to aspiring to create a more sustainable company, with a value proposal adapted to each segment of the population to which our commercial offer is directed, adopting innovation as a strategic challenge and distinguishing feature in our culture.

Our mission

To be a leading fashion group worldwide in the lifestyle fashion sector, focused on meeting the needs of our customers, helping our employees to grow and contributing to the development of society

Our vision

To offer our customers the best fashion; global fashion that is consistent with and committed to their lifestyle, different and diverse, represented by leading international fashion brands.

Our values

The customer comes first:

Our customers and the customer experience are the most important thing to us. Those of us who work at Tendam always place the customer at the center of our decisions and do our best to meet their current needs and anticipate future ones. Our goal is that our products and services exceed our customers’ expectations.

Honesty

We believe in a culture of truth, trust, transparency, respect and responsibility. We act honestly among ourselves and with others, in a way that respects society, the environment and our surroundings.

Integrity

Integrity is central to our values and our success lies in the people who make up our teams. Acting in accordance with what we think and say contributes to our personal and professional development, reinforces our objectivity, credibility and leadership. And this contributes to the sustainable growth of our business.

Excellence

We are passionate about fashion, our brands and our products. But we can improve, and we work continuously to do so. The passion for our business and our attitude of constant improvement is reflected in what we do, every day, who work at Tendam.

Innovation

We all add up and are part of a common project. Promoting the generation of innovative and effective ideas and the implementation of transformative initiatives contributes to generating value for our customers, employees, suppliers, subcontractors or franchisees and, in general, for society.

Collaboration

The diversity of our teams reflects the diversity of our markets and customers. This plurality and teamwork help us to better understand the business and consolidate our long-term growth.

Ambition

We want to be leaders, the best in our field. The ambition of all of us at Tendam is to go beyond our objectives, to challenge ourselves and exceed expectations every day, in order to offer our customers the best fashion.

Our values

The customer comes first

Our customers and the customer experience are the most important thing to us. Those of us who work at Tendam always place the customer at the center of our decisions and do our best to meet their current needs and anticipate future ones. Our goal is that our products and services exceed our customers’ expectations.

Honesty

We believe in a culture of truth, trust, transparency, respect and responsibility. We act honestly among ourselves and with others, in a way that respects society, the environment and our surroundings.

Integrity

Integrity is central to our values and our success lies in the people who make up our teams. Acting in accordance with what we think and say contributes to our personal and professional development, reinforces our objectivity, credibility and leadership. And this contributes to the sustainable growth of our business.

Excellence

We are passionate about fashion, our brands and our products. But we can improve, and we work continuously to do so. The passion for our business and our attitude of constant improvement is reflected in what we do, every day, who work at Tendam.

Innovation

We all add up and are part of a common project. Promoting the generation of innovative and effective ideas and the implementation of transformative initiatives contributes to generating value for our customers, employees, suppliers, subcontractors or franchisees and, in general, for society.

Collaboration

The diversity of our teams reflects the diversity of our markets and customers. This plurality and teamwork help us to better understand the business and consolidate our long-term growth.

Ambition

We want to be leaders, the best in our field. The ambition of all of us at Tendam is to go beyond our objectives, to challenge ourselves and exceed expectations every day, in order to offer our customers the best fashion.

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