Social impact projects
We maintain a strong commitment to our social programs as a means to contribute to the Sustainable Development Goals, strengthening the well-being of the community. We pay special attention to developing programmes that help improve people’s personal and professional skills, reflecting our commitment to people and our willingness to be an actor in development.
#SIMEIMPORTA (#IDOCARE) movement for cancer prevention
Through the collaboration they have had since 2013, Women’secret and the Dexeus Mujer Foundation have taken another step towards preventing hereditary breast cancer. This year, they have launched the ‘A mí, me importa. ¿Y a ti?’ (‘It matters to me. What about you?’) campaign, a solidarity initiative with which the brand wanted to call on all women to join the #SÍMEIMPORTA movement, whose objective is to contribute to improving the quality of life of women with cancer and normalising the disease.
The Post Surgery Bras project was created six years ago to support and contribute to normalising the lives of women who have suffered from breast cancer with the aim of making their daily lives easier. It is a line of lingerie and swimwear created for women who have had this cancer, designed to be able to adapt to being worn with a prosthesis or to being worn postsurgery.
In recent years, there has been an increase in breast cáncer diagnoses in young women, which is often hereditary. To prevent them, the Dexeus Mujer Foundation does genetic testing for women who may have a hereditary risk. The campaign presented by both brands this year aims precisely at enhancing prevention. It involves selling an underwear collection to obtain funds to help make these tests free for women who are at risk.
PERFECTOS IMPERFECTOS (Perfectly Imperfect) to raise awareness of disabilities
100% of the money raised from selling the capsule collection made up of different menswear and womenswear garments has been put towards it.
PERFECTOS IMPERFECTOS (PERFECTLY IMPERFECT) to raise awareness of disabilities
Cortefiel supports the Cadete Foundation with the Perfectos Imperfectos project with the aim of positively highlighting how children born with a disability are imperfect, different, and original. 100% of the money raised from selling the capsule collection made up of different menswear and womenswear garments has been put towards it. Fifty-six children with different types and levels of disabilities have been provided financial assistance to receive rehabilitation treatment at 37 centres in the Community of Madrid.