Tendam launches new Springfield and Women’secret stores in the two Eurasian countries. In the case of Armenia, Springfield opens its first point of sale for men and women at the Dalma Garden Mall, the first shopping mall in Yereban, the capital of the Caucasian country. Tendam was represented in Armenia with Women’secret which has two stores in the capital.

In Kazakhstan, it is Women’secret who will soon burst in with its first store in Almaty, the former capital of the republic. Tendam’s intimate brand has chosen an important shopping center, Mega Mall, for its new store. The mall is located in one of the city’s shopping districts. For the Spanish group this country is not new, it has already opened five Springfield brand outlets in recent years, located in the provincial capitals of Aktobe, Atyrau, Kostana and in the old city founded by the Cossacks, Uralsk.

The arrival of these two brands in these countries, both heavily influenced by European culture, is a further step in the consolidation of the company’s expansion plans begun last year. These two republics are young countries, which are undergoing a profound transformation, open to international brands and with growth forecasts, especially Kazakhstan.

The objective is to achieve good performance for both brands and to bet on new developing markets that respond to Tendam’s expansion strategy. This strategy involves continuing its expansion in Latin America, Asia, Europe and the Middle East and shortly new Women’secret and Springfield points will be opened in Ukraine.