• Tendam, a women’s intimate fashion brand, is opening a store in one of Istanbul’s most prominent shopping areas.

Women’secret, the women’s intimate fashion brand owned by Tendam, one of Europe’s leading omnichannel retail groups, has made its debut in the Turkish market with a nearly 100m² store located in the country’s most important shopping center.

Emaar Square Mall is the largest shopping center in Turkey. It covers an area of 138,000 square meters across six floors, with 415 stores, 52 restaurants, and a four-level parking lot with a capacity for 4,200 vehicles. Additionally, it offers entertainment areas for the whole family, including restaurants, cafés, and an aquarium.

With its entry into the transcontinental country, Women’secret strengthens its presence in the region, adding this new store to its existing 90 locations. Following this opening, Women’secret now has 692 physical stores in 80 countries across Europe, America, Africa, and Asia.

Tendam continues expanding its international retail network in markets and countries with growth potential, leveraging its expertise and multi-market capabilities to benefit its brands.

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