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Who we are

We are at the forefront of transformation in the textile sector. We have created one of Europe’s leading omni-channel groups in the speciality fashion sector.

We have been driving innovation and the transformation of our textile business since 1880, lately making ourselves into a unique omni-channel ecosystem that maximises its consumers’ potential. Our teams’ talent, effort, and dedication are the linchpins of our success.

Twelve emblematic private label brands that are our customers’ companions throughout their lives: Women’secret, Springfield, Cortefiel, Pedro del Hierro, Hoss Intropia, Slowlove, High Spirits, Dash and Stars, OOTO, HI&BYE, Milano, and Fifty.

We generate synergies with over 160 third-party brands marketed on our multi-brand omni-channel platform.

We believe in brick-and-mortar closely bound up with e-commerce.
We are present at over 1,800 points of sale in nearly 80 countries on 4 continents.

Our presence

Our mission

To lead the transformation of the textile sector based on a customer-oriented core business and to contribute to the progress of society.

Our vision

To offer our customers the best fashion: coherent and committed, diverse and enduring, embodied in leading brands in their segment.

Our purpose

The sum that multiplies making fashion that matters.

Our values

Our culture springs from listening to and getting to know our customers, creating a community of people who trust in what we supply, a community that appreciates responsible work with sound, solid values passed on over the course of a history that has lasted more than 140 years.

Customer first

Our customers are what is most important to us; they are the focal point of all our decisions. We do our best to meet their current and anticipate their future needs. Our goal is to exceed their expectations.

Integrity

Integrity is at the heart of how we do things at Tendam. Consistency between our conduct and what we think and say helps us grow as a company and helps our team members grow as individuals.

Innovation

We all join together in a common endeavour. Promoting innovative and effective ideas and launching transformative initiatives helps generate value for our customers, employees, suppliers, subcontractors, and franchisees and for society as a whole.

Excellence

We are passionate about fashion, our brands, and our products. But we can improve, and we are constantly working to do so. Our enthusiasm for our business and our penchant for continuous improvement find expression in what we do each day.

Honesty

We believe in a culture of truth, trust, transparency, respect, and responsibility. We are honest and respectful of the social and environmental milieu in which we operate.

Cooperation

The diversity of our teams reflects the diversity of our markets and our customers. This plurality and teamwork help us to better understand our customers and consolidate our long-term growth.

Ambition

We aspire to be leaders, we are not content to follow trends. Our teams have the ability to go beyond the targets that are set and seek out challenges to be able to deliver the best fashion, with the best products, in the most efficient way to improve the customer shopping experience.

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