Governance
To us, corporate governance is a key factor in ensuring ethical behaviour through all levels of the organisation and decision-making that is aligned with our purpose and with the world at large.
Our corporate governance system is based on ethical principles, transparency and continuous improvement, efficiency, and painstaking business management.
Board of Directors
Jaume Miquel Naudí
Jaume Miquel Naudí
He served as managing director for the Cortefiel and Pedro del Hierro (2015) and Women’secret (2006) brands. Before that, he held leadership roles at Timberland, Dockers, and Levi Strauss, and others.
He has a degree in Economic Sciences from the University of Barcelona and has taken a Business Management Development programme at the IESE.
Samia Bouazza
Samia Bouazza
Samia Bouazza is a business leader with a solid track record for driving growth.
As the CEO of 2PointZero Group (Formerly Multiply Group), she leads the strategic development of the company, its growing investment portfolio of high-return businesses and maintaining the overall sustainable growth of the Group’s subsidiaries.
Bouazza also serves as a Board Member to several companies and associations like TAQA, Arena Events Group, and Emirates Driving Company.
Samia is the founder of the original entity established in 2003, that transformed into Multiply Group in 2021, and the first woman to take a company public on the Abu Dhabi Stock Exchange.
She holds a BA in Political Science and Public Administration from the American University of Beirut and has completed executive education certificates in Strategic Intelligence and Digital Disruption from Harvard Business School and the University of Cambridge respectively.
Samia is also part of the YPO community and a keystone member of Friends of Abu Dhabi Art.
Ravi Thakran
Ravi Thakran
Ravi Thakran is the former Group Chairman of LVMH Moët Hennessy Louis Vuitton Asia and the Founder & Managing Partner of Turmeric Capital.
Over two decades at LVMH, Ravi served as President, Sephora Asia, CEO for LVMH Watches & Jewelry Asia and eventually assumed the roles of Group President for LVMH Asia in 2008 and Group Chairman for LVMH Asia in 2014.
He also founded and led L Capital Asia, one of the largest consumer-focused growth investment funds in Asia, with investments across leading fashion, beauty, wellness, and lifestyle brands.
Ravi currently serves on several prestigious boards, including Harrods London.
Omar Fayed
Omar Fayed
Omar Fayed serves as Chief Strategy Officer at 2PointZero Group, bringing over 20 years of investment and finance experience in diverse sectors across the GCC. He has a wealth of experience in mergers & acquisitions, post-acquisition monitoring, general strategy, as well as financial engineering solutions with a focus on value creation.
Omar has worked on high-profile deals, including buy-side M&A, management and leveraged buyouts, as well as debt and equity financings. He started his career with one of the big four and has grown and led the Investment Division in one of the leading principal investments houses in the GCC.
Over the course of his career, Omar has served on multiple boards in the GCC, Turkey, and the UK, and he currently sits on the board of Media 247.
He holds a BA in Business Administration from the American University of Beirut and an International Financial Markets MSc from the University of Southampton. He is also a CFA and CPA Charterholder.
Mezier Briefkani
Mezier Briefkani
Mezier Briefkani is the Chief Portfolio Officer at 2PointZero Group. In this role, he leads the Growth & Transformation team, mandated with supporting value creation across 2PointZero’s diverse portfolio of businesses.
He brings over 15 years of experience in strategy, large-scale transformations, turnarounds, and M&A across the US, the Middle East, and Europe. Before joining 2PointZero Group, Mezier served at McKinsey & Company and Rothschild. Mezier began his career as an equity analyst at an investment firm.
Mezier holds an MBA from INSEAD and a Bachelor of Commerce from Concordia University.
Federico Conchillo Armendáriz
Federico Conchillo Armendáriz
Partner at Abac Capital. From 2007 to 2019, he was a partner at PAI Partners. He began his professional career at Boston Consulting Group and later worked at Merrill Lynch. He studied Applied Economics at the Katholieke Universiteit Leuven in Belgium and has an MBA from the University of Chicago GSB.
Marta Martínez Alonso
Marta Martínez Alonso
Senior advisor at CVC. Until March 2022 she was General Manager for Europe, Middle East, and Africa at IBM and before that she was President for Spain, Portugal, Greece, and Israel for eight years. Until 2002 she held various senior positions at Hewlett Packard. She has a degree in Mathematics from the Complutense University of Madrid and the SMP from the IESE.
Elisa Gómez de Bonilla
Elisa Gómez de Bonilla
Elisa Gómez de Bonilla González is, since 2025, General Legal Director, member of the Audit and Risk Committee, the Nomination and Remuneration Committee and the Sustainability Committee.
Previously, she was Global Legal and Mergers & Acquisitions Director at Nutreco and held general counsel positions at companies such as Stock Spirits Group, Beam Global and Allied Domecq.
Executive Committee
Jaume Miquel Naudí
Jaume Miquel Naudí
Chairman and CEO
Chairman and CEO of Tendam, he has led the transformation of the former Grupo Cortefiel into what Tendam is today: a unique omnichannel ecosystem that seamlessly integrates digital and brick-and-mortar shops, with data analytics at its core and more than 40 million members in its loyalty clubs.
He headed Women’secret for ten years, overlapping with his position as head of the Cortefiel and Pedro del Hierro brands. Previously, he was responsible for Southern Europe at Timberland and a member of its European Management Committee and Director of Communications for Europe at Dockers.
He has a degree in Economic Sciences from the University of Barcelona and has taken the IESE Business Management Development programme.
Manuel Serrano
Manuel Serrano
Chief Financial Officer
He joined the company as General Manager of Development, Finance, and Control in 2016. He previously worked in a series of leadership positions at the LVMH Group for 20 years. He was a member of the executive committee at Loewe, Co-Gerant (director) at LVMH Fashion Group France, and a member of the board of directors at legal entities owned by Loewe in several countries in Europe and Asia. Before joining Loewe, he was Chief Financial Officer and a member of the Executive Committee at Parfums Givenchy.
Manuel Serrano has a Master’s Degree in Economics and Business Administration, and a Master’s Degree in Law, both from ICADE, and the AMP from Harvard Business School.
Manel Jiménez
Manel Jiménez
Supply Chain, Operations and Fifty General Manager
He joined us as Supply Chain and IT General Manager in January 2016 and is currently our Chief Operations Officer. He was Supply Chain Manager at Desigual for five years. Before joining Desigual, Jiménez worked at different consumer goods companies, chiefly at Danone, where he held various positions in the operations department both in Spain and in France.
Jiménez has a degree in Industrial Engineering from the Universitat Politécnica de Catalunya and completed the EDP at the University of Navarre (IESE).
Pedro Esquivias
Pedro Esquivias
Chief Customer Officer
He joined Tendam as Chief Customer Officer in January 2018, leading the areas of e-commerce, loyalty clubs, customer service, market research, and data analytics. Before joining Tendam, Esquivias worked for 19 years at The Boston Consulting Group, successively at the Madrid, New York, and London offices.
Pedro Esquivias is a non-executive director at Motocard and Assistant Lecturer of Marketing at the Business School. He has a degree in Business Administration from ICADE and Middlesex Business School and an MBA from Harvard University.
Elisa Gómez de Bonilla
Elisa Gómez de Bonilla
Chief Legal Officer and Non-director Secretary of the company
Elisa Gómez de Bonilla González is, since 2025, General Legal Director, member of the Audit and Risk Committee, the Nomination and Remuneration Committee and the Sustainability Committee.
Previously, she was Global Legal and Mergers & Acquisitions Director at Nutreco and held general counsel positions at companies such as Stock Spirits Group, Beam Global and Allied Domecq.
Javier Figar
Javier Figar
Global Retail General Manager
He joined Tendam as Chief Retail Officer in May 2023. Before joining the company, Figar worked at other large fashion groups such as Inditex and the All We Wear Group. At Inditex he held various positions in the UK and Ireland and was subsequently appointed General Manager for Italy.
Figar began his career in Corporate Finance at the Royal Bank of Scotland. He has a dual degree in Business Management and Law from ICADE and an MBA from the Kellogg School of Management in Chicago.
Eva Romeo
Eva Romeo
General Manager of Women’secret, Dash and Stars, and HI&BYE
Specialist Segment General Manager. She joined Women’secret in 1996, initially working as a Women’secret shop manager, after which she was promoted to Regional Sales Manager and then Sales Director. In 2004 she was appointed COO of Women’secret, a position she held until she became the brand’s CEO.
Romeo holds a Law degree from the Autonomous University of Madrid and a Master’s Degree in Sales and Marketing Management from ESIC.
Carlos Domínguez
Carlos Domínguez
General Manager of Springfield and High Spirits (youth segment)
General Manager of the Youth Segment from September 2023. Previously, he was Purchasing and Design Director at Cortefiel Woman, Hoss Intropia, and Slowlove. Since joining Tendam in 2012, he has held other positions in the Group, for instance, Senior Buyer at Springfield Woman and Purchasing Director at Cortefiel Woman. Before joining our Group, he was Sales Director at L’Oréal Paris España, which he joined in 2004.
Domínguez has a degree in Business Administration and Management from the Complutense University of Madrid and postgraduate training in Spain and France.
Marie Castellví
Marie Castellví
General Manager of Cortefiel, Pedro del Hierro, Hoss Intropia, Slowlove, and OOTO (adult segment)
Managing Director of the Adult Segment, she has been with our Group since 2017. Ms. Castellvi-Dépéé has held sales leadership roles at such US companies as American Eagle, Claire’s, Dockers, and Levi Strauss. She specialises in clothing and fashion accessories and has more than 20 years’ experience in the retail sector, both in Europe and in the United States.
Marie is a graduate of IFAM, a Business school in Paris, and also has a BBA from the University of Hartford (Connecticut) and an MBA from Schiller University (London).
Antonis Kyprianou
Antonis Kyprianou
Franchise General Manager
The Group’s Franchise General Manager since December 2009. Prior to joining our company, he worked as managing director of the fashion group M&P Public Co. Ltd. From 1991 to 2005, he worked in the IT sector.
Kyprianou studied in the UK, where he obtained the BTEC National Diploma in Business & Finance and subsequently graduated from the Hastings School of Management with a Higher Diploma in Marketing & Management as well as a Postgraduate Diploma in Management from Middlesex Polytechnic in London.
Ramón Amorós
Ramón Amorós
HR General Manager
He joined our company as General Manager, Human Resources in April 2017. From 2008 to 2017 Amorós was HR Director at Pepe Jeans Group and created the International HR Department in India with more than 1,000 employees. Before joining the Pepe Jeans Group, he worked as Group Human Resources Director at Pronovias and was involved in the company’s expansion into the United Kingdom and the United States.
Ramón Amorós has a Law degree from the University of Barcelona, an MBA in Human Resources from the EADA Business School, and an EDP from the IESE Business School.
Delegated Committees
Tendam’s corporate governance structure consists of bodies that perform the functions of management, supervision, and control. The Board of Directors has two advisory committees to ensure its proper functioning.
Audit and Risk Committee
Oversees the preparation and submission of financial information, monitors compliance with legal requirements, and supervises and evaluates the company’s risk management and corporate governance systems.
It also oversees the Internal Audit function and the Ethics Committee.
Sustainability Committee
Oversees the company’s ESG and sustainability policy and supervises the preparation of non-financial information in this respect.
