- After four years of solid growth, it has established itself as one of the group’s most successful launches and is expanding into new national and international markets with standalone stores and a multi-brand concept
Tendam, one of Europe’s leading omnichannel groups in the specialized fashion sector, is driving the expansion of Hoss Intropia with new openings in key locations across the Spanish market: on Urzaiz Street in Vigo, at the Parc Central Shopping Center in Tarragona, and on 16 San Marcial Street in San Sebastián. These openings strengthen the brand’s physical presence in Spain and consolidate it as one of the group’s most successful launches.
The brand, which became part of Tendam in 2019, continues to advance in its selective expansion roadmap, based on carefully curated distribution and dedicated spaces that enhance its identity. With these openings, Hoss Intropia now reaches a significant network of standalone stores (21), complemented by its presence in Cortefiel spaces (37) and digital channels (13). The brand has also begun its international expansion and is already present with its own stores in Spain, Portugal, and Mexico, in line with the selective and sustainable growth strategy that the group is driving for its most promising brands.
Pilar Bohórquez, Head of New Brands at Tendam, emphasized: “These new openings reflect the excellent performance the brand has achieved since its relaunch. Hoss Intropia connects with customers who value quality, design, and authenticity, and performs particularly well in urban environments with a strong aesthetic sensibility.”
The Three New Openings of Hoss Intropia
In Tarragona, the brand is making its debut with its own space at the Parc Central Shopping Center, with a 152-square-meter store that will also feature Slowlove as a guest brand. This new point of sale, which adds to its presence at the Cortefiel store on Rambla Nova 57, marks a step forward in the brand’s commercial development in the province.
In Vigo, the brand strengthens its presence in Galicia with the opening of its first standalone store in the city, located at 44 Urzaiz Street, one of the main commercial arteries. This opening is part of the group’s strategy to consolidate its presence in urban areas with strong commercial dynamism and affinity with the brand’s customer profile.
The new store in San Sebastián, located at 16 San Marcial Street, will share space with Slowlove and Pedro del Hierro. It will be Hoss Intropia’s second standalone store in the Basque Country, following its opening 13 months ago on Bilbao’s Gran Vía, and will expand its visibility in a region where it already has a presence in Cortefiel stores, both in the Biscayan capital and in Gipuzkoa.
New Openings in Mexico in 2026
Looking ahead to 2026, the growth plan includes the opening of six new points of sale in Spain, which will be added to the network, as well as expanding the brand’s presence in international markets. One of the most significant milestones will be the upcoming openings in Mexico, where two new spaces will be launched under the new Cosmopolitan Women’s Store concept. This format will bring together in a single physical space the brands Hoss Intropia—as the predominant brand—alongside collections from Slowlove and Pedro del Hierro.
With these openings, Tendam continues to advance its multi-brand and omnichannel strategy, betting on distinctive formats and a flexible, profitable distribution model, adapted to customer expectations and the diverse markets in which it operates.
Hoss Intropia, relaunched in 2021 by Tendam, stands out as one of the group’s most distinctive bets in women’s fashion, offering a value proposition based on exclusive design, product quality, and a sensibility aligned with a cosmopolitan, creative woman who is deeply connected to sustainability.
