- Opening of the chain in the Vallsur shopping centre in Valladolid.
- Reopening of its shop in the Style Outlets shopping centre in Viladecans.
Fifty, Tendam’s multi-brand outlet chain expands its presence in Spain with two new store openings in Valladolid and Viladecans (Barcelona).
The new Fifty outlet in Valladolid is located in the Vallsur Shopping Centre and spans over 600 m² on a single floor. The shop features a wide selection of products from its iconic brands such as Cortefiel, Pedro del Hierro, Springfield and Women’secret. In recent months, the centre has undergone a refurbishment of its facilities.
Similarly, after relocating within the Style Outlets Shopping Centre in Viladecans, Fifty has reopened with an enhanced store design and a larger space, totaling 523 m², featuring Tendam’s Legacy brands (Women’secret, Springfield, Cortefiel, and Pedro del Hierro). The Fifty team has implemented its interior design, New Concept, so that the new point of sale offers a more dynamic and easier premium shopping experience for all the brand’s customers.
The opening of these two new stores strengthens Tendam’s national presence and enables a more direct connection with consumers across different regions in Spain. The Fifty outlet brand now has 54 shops in Spain and 15 international shops in 6 countries (Spain, Portugal, Serbia, Croatia, Hungary and Mexico).