Women’secret opens three new shops in Georgia, Armenia and Tunisia.

Springfield opens two new stores in Armenia and Tunisia.

Tendam, one of Europe’s leading omnichannel fashion retailers and the second largest operator in the spanish market by market share, has today announced the opening of new Women’secret and Springfield stores in Georgia, Armenia and Tunisia.

Women’secret, Tendam’s intimate apparel brand, continues to expand its global presence with the opening of three new shops in Europe and North Africa.

In Europe, two stores have opened to the public. The first in the Tbilisi Mall, located a short distance from the city centre of Tbilisi, the capital of Georgia. It is the first modern centre to combine leisure, retail and entertainment in the region, offering a wide range of premium brands and a new family destination experience for residents and tourists.

The second is located in the capital Yerevan, in Megamall Armenia, the largest multifunctional shopping and entertainment centre in the country and the Caucasus region. It has a large selection of international fashion brands, a hypermarket and the largest children’s playground in Transcaucasia.

The third Women’secret shop has been opened in Nabeul, in northeastern Tunisia, on Habib Bourguiba Avenue, one of the city’s main thoroughfares due to its proximity to the sea and its shopping and dining areas.

With these new openings, Women’secret now has three independent stores in Armenia, four in Georgia and six in Tunisia.

At the same time, Springfield continues to strengthen its international presence with the opening of two new stores. The Megamall Armenia shopping centre was also the location chosen for the inauguration of the brand’s new shop on the European continent.

In Tunisia, Springfield has opened a new shop in the country’s first shopping resort, Mall of Sfax, located on the main access road to the country’s second largest city. This innovative shopping centre, with a carefully designed interior, offers an excellent shopping offer and a wide variety of restaurants and terraces, next to a garden with a lake.

These new openings are in addition to Springfield’s two shops in Armenia and six in Tunisia.

These openings add to the international evolution of the chains, which by the end of 2023 Women’secret will have 692 points of sale in 63 countries, and Springfield will have 720 points of sale in 56 countries.

Tendam continues to make progress in expanding its shop network internationally, focusing on markets and countries with clear growth potential, and leveraging its expertise and multi-brand capabilities to drive the success of its brands.

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