- In September, Cortefiel kicks off the season with the release of a manifesto commemorating its 80th anniversary and a campaign to thank its customers and employees
- In October, the brand will host an urban cultural exhibition featuring eight historic advertising creatives, and premiere the fashion film Todo por vestir, produced by Little Spain
- November will be dedicated to rewarding members of the Cortefiel Club with the initiative “A Wardrobe for Life
Cortefiel, a leading Spanish fashion brand, celebrates 80 years of history with a series of initiatives that highlight its legacy in fashion, gradually unveiled throughout the autumn. The Tendam brand begins the celebration of its eight-decade journey with a symbolic gesture of gratitude to all those who have made it possible. Store windows across Cortefiel locations now display a simple yet powerful message: “Thank you.” This marks the starting point of the special actions the brand will carry out during the season.
The message of gratitude will be featured not only in store windows but also prominently at the brand’s headquarters and in communications with loyalty club members, reflecting Cortefiel’s commitment and appreciation for eight decades of trust. Cortefiel boasts the first fashion loyalty club in Spain, founded in 1979, with a community of over 8 million members. The brand maintains regular communication with them through various channels: postcards, email, website, app, and physical stores.
An anniversary celebrated through multiple initiatives
The commemoration begins in September with a manifesto that serves as a declaration of the brand’s values from its founding in 1945 to the present day. The text reaffirms Cortefiel’s commitment to closeness, evolution, and dedication to the millions of people who have been part of its journey. “We want to celebrate by honoring the past, while continuing to look toward the future. Because everything we’ve done has only been the beginning,” the manifesto states.
Throughout September, 150 stores in Spain and Portugal will feature window displays with personalized messages of gratitude, tailored to the identity and essence of each selected region. This initiative pays tribute to the places where Cortefiel has grown and accompanied its customers for eight decades.
Additionally, the brand will launch “Thank you, team,” an initiative that, for the first time, highlights 80 employees from various departments, generations, and career paths. A series of portraits and testimonials will recognize the silent yet essential contributions of nearly 2,300 individuals who make Cortefiel what it is—from within stores and at headquarters.
Starting in October, the brand’s initiatives will become part of daily life in Madrid. On the iconic Serrano Street, Cortefiel will present a public exhibition of historic advertising creatives (from 1945 and the decades of the 1960s through 2010), reinterpreted for today and used to reflect on the future.
This exhibition will showcase key milestones in the brand’s history, especially the pioneering role of the García Quirós brothers in democratizing shirtmaking (their factory once produced one shirt per minute, becoming a powerful sales slogan), and later the Hinojosa family’s role in internationalizing the brand. In the 1960s, Cortefiel expanded to the United States, dressing prominent figures such as President Lyndon B. Johnson and the iconic TV detective Columbo.
The exhibition, created in collaboration with the Madrid City Council, will be open to the public from October 8 to 23. Over the years, Cortefiel has led innovation in the fashion industry—being the first to transform its stores into multi-brand spaces featuring prestigious labels like Yves Saint Laurent and Pierre Cardin in the 1990s; launching a loyalty club in 1975; introducing exclusive sales periods for members in the 1980s; acquiring Pedro del Hierro in the 1990s; and embracing fabric innovation in the 21st century. Today, as an omnichannel brand with logistics integrated into its stores, Cortefiel uses Artificial Intelligence to enhance customer service.
Also in October, the fashion film Todo por vestir, produced by Little Spain—the production company founded by Santos Bacana, Antón Álvarez (C. Tangana), María Rubio, and Cristina Trenas—will be released. The film, which won a historic Goya Award in 2025, highlights Cortefiel’s identity as a brand that evolves in parallel with Spanish society’s aesthetic and cultural changes over the past eight decades.
In November, as part of this special anniversary, Cortefiel will launch an initiative to thank its loyal club members. One lucky customer will receive “A Wardrobe for Life.”
The calendar of special actions will conclude in February, when Cortefiel will collaborate with Menudos Corazones, continuing its commitment to social responsibility.
A legacy that continues to grow
Over the past 80 years, Cortefiel has expanded to 250 points of sale worldwide, with a presence in more than 40 countries across five continents. Under its umbrella are the brands Hoss Intropia, Slowlove, OOTO, and TFP. In 2025, the brand increased its footprint with the opening of 10 new points of sale in Shaws department stores in Ireland. Cortefiel is also renovating its store network in Spanish cities such as Barcelona, Madrid, Valencia, Murcia, and Cádiz. Among its upcoming milestones is the opening of a new flagship store in Mexico in 2026.
