The solidarity initiative promoted by the two entities Women’secret and Fundación Dexeus Mujer, Cosas Que Sí Importan (THINGS THAT MATTER) donates to the Fundación Dexeus Mujer € 44,000 of the profits made on sales of its range of the post-surgery bras collection, Post-Surgery Bra ( PSB).

These bras are designed with the advice of experts in Gynecologic Oncology and Mastology of the medical team of the Dexeus Women’s Center.

Cosas Que Sí Importan (THINGS THAT MATTER) have won the XI Edition of Cinco Días Business Innovation Awards that will be delivered last night at a gala that will be attended by the new Minister of Science, Innovation and Universities, Pedro Duque.

The aim of the COSAS QUE SÍ IMPORTAN initiative is to normalise the disease and improve the day-to-day of women who have been through breast cancer

The Cosas Que Si Importan project is an initiative developed by Women’secret and the Fundación Dexeus Mujer to improve the quality of life and personal wellbeing of women who have had breast cancer. It is an all-encompassing project that, on the one hand, looks after women during the disease, by designing a range of post-surgery underwear, and on the other hand, it helps to funds the fertility preservation programme run by the Fundación Dexeus Mujer for young women affected by these kinds of tumours.

The managing director of Women’secret, Eva Romeo, presented a cheque for 44,000 euros to Pedro N. Barri, the president of Dexeus Mujer, during the event held today. The donation represents the success of this charitable project developed by the two organisations, which helps to normalise the day-to-day of patients thanks to the range of underwear developed, adapted to their ergonomic and medical requirements. With these bras, they can carry out everyday activities and improve their quality of life and personal wellbeing.

Eva Romeo explained: “the aim of the COSAS QUE SÍ IMPORTAN campaign is to help normalise the disease and improve the day-to-day of women who have gone through this process. Donating the profits from this collection in order to offer the possibility of preserving fertility following treatment seemed to us to be the best way of giving hope for a complete recovery”.

The company first began collaborating with Dexeus in 2013, when Women’secret presented the first post-surgery bra for prosthetics designed and sold in Spain. In 2015, it launched a range of swimwear, with a bathing suit and bikini also adapted to the use of prosthetics, and two years later, in October 2017, Women’secret innovated with a new bra designed to wear during the first few days following the operation, when the woman’s breast and body are more sensitive.

Dr Barri highlighted that the preservation of fertility offers encouragement for young cancer patients, since it gives them confidence regarding the high survival expectations offered by medicine and about their quality of life after receiving treatment for the disease.  Less than 50% of young women diagnosed with cancer preserve their fertility. This percentage is not higher owing to the lack of information known by patients and, on occasion, by oncologists themselves, who know about the possibilities of preservation, but do not know how to apply them quickly.

Eva noted that, with this latest stage of the Cosas Que Sí Importan project “at Women´secret, we have taken another step in our commitment to women”. She also stressed that “the mission of Women’secret is to be there for women at every stage of their lives. One out of every eight women is at risk of having breast cancer, so we can’t turn our backs on them”.

Cosas Que Sí Importan has been acknowledged as an innovative business project on two occasions: the first was a year ago, when it received a special award at the IV Edition of the Innovation + Sustainability + Network Awards (Premios Innovación + Sostenibilidad + Red), presented by the newspaper Expansión. And the second was this year, presented by the financial newspaper Cinco Dias in the category of Business Innovation at the XI Edition of the Cinco Días Business Innovation Awards. For Dr Barri this signifies an acknowledgement that offers increased visibility and information to young patients diagnosed with breast cancer so that they can identify the “things that matter”.