Pedro del Hierro showcased its new proposal for Autumn – Winter 2018 yesterday at Mercedes Benz Fashion Week Madrid. Following its return to the national runway at the previous edition in January, after an absence of 16 years, the firm presented a collection filled with throwbacks to 1970s fashion, a special time for the brand, when the great Maestro himself presented his first runway show, with spectacular and vibrant staging that played with shadows and light, inspired by the Spanish baroque.

On the runway, Nacho Aguayo and Alex Miralles, design directors for womenswear and menswear respectively, have created a collection that pays tribute to Pure Artistry -‘Puro Arte’, with looks that encapsulate the creative and innovative spirit of the Maestro himself. Elegance, exclusivity, quality and design have been interwoven in a new less rational and more passionate proposal, with a strong focus on eveningwear and looks characterised by rich fabrics, volumes, and an exquisite eye for colour and details.

Once again, the firm has harked back to the Maestro, Pedro del Hierro, with numerous pieces inspired by his creations. The Red Carpet collection was very prominent both in terms of looks for women and men. Daytime and soft evening looks were also represented, with numerous nods to this legacy.

Ana Boyer, Fernando Verdasco, Inma Cuesta, Inés Sastre, Eugenia Silva, Boris Izaguirre and the influencers Alex Rivière, Paula Ordovás, Manuel Ordovás, Silvia Zamora, Miguel Carrizo and Alberto Ortiz were all there, rallying around Pedro del Hierro, wearing looks created by the firm for the occasion. Others such as Javier Rey and Raquel Sánchez Silva, who have a long-established relationship with the firm, also did not want to miss the big event.

Marie Castellvi-Dépée, the Managing Director, stated that “the main credentials of Pedro del Hierro right from the outset and in the present day are exclusivity, elegance, details, colour and quality, which is transmitted in each collection. Returning to the runway has positioned the firm once again as an accessible luxury brand, perfect for any occasion”

Nacho Aguayo, Design Director for Womenswear, was clearly very moved, and acknowledged that “on this occasion, we wanted to create a collection with a unifying thread running through it, ‘Pure Artistry’, from the most sophisticated afternoon to a gala evening. Designs brimming with contrasts, volume, and an eye for colour and details. All with a view to capturing the essence of the Maestro, representing today’s clientele”

Alex Miralles, on the other hand, Design Director for Womenswear, noted that “this is a special collection because of the way it blends tradition and novelty, whilst harking back to the 1970s. For us, fashion is a dream, and we wanted to invite you to dream, to create expectation, surprise, and seek sensations; as always, we wanted to do a Pedro del Hierro.”

A collection has activated all the senses of those who witnessed the show first hand, and in which Nacho Aguayo and Alex Miralles once again struck a balance between the inheritance of an iconic brand and their own vision of the Pedro del Hierro man and woman.