• The outlet chain belonging to Tendam disembarks in Mexico with the inauguration of its store in Premium Outlets Querétaro.
• Fifty continues its international expansion plan and is already present in seven countries.

 Fifty, Tendam’s multi-brand chain, opens its first store in Mexico. This new point of sale is located in the Premium Outlets Querétaro shopping complex, which has recently been inaugurated. In this leading shopping complex in the Aztec country, Fifty has 430 sqm and presents a new outlet concept based on innovation and focused on offering an excellent omnicanal shopping experience to customers.

With this opening, the brand strengthens its international presence, which until now was mainly focused on Europe with outlets in Portugal, Bosnia, Serbia, Croatia and Hungary. Tendam’s outlet brand now has 67 points of sale.

Premium Outlets Querétaro is located between Santiago de Querétaro, capital of the state of Querétaro, and Celaya, in the state of Guanajuato. A leading outlet that has about 50 thousand square meters, of which 15 thousand are dedicated to green areas and 500 to a children’s space. Some 140 stores of renowned international brands, as well as restaurants and cafes are part of the offer of this complex, one of the main outlet centers of the country, which has just been inaugurated and is projected to expand its dimensions in 2020.

Fifty’s international expansion plan continues at a good pace, supported by the recent openings in Hungary, at the Premier Outlet centre in Budapest; Portugal, at the Plaza Évora shopping centre; and Croatia at Designer Outlet Croatia in Zagreb.