Miguel ángel Silvestre and Andrea Molina present Springfield’s new winter campaign
03 / October / 2017
Miguel ángel Silvestre and Andrea Molina present Springfield’s new winter campaign
03 / October / 2017
This morning, actors Miguel Ángel Silvestre and Andrea Molina have presented new campaign of SPRINGFIELD, Grupo Cortefiel’s casual wear brand. Both actors have revealed a fun fashion film with the brand’s featured items for this winter season from a masculine and feminine standpoint.
‘A Common Life’ is the name of the new campaign with which SPRINGFIELD presents its collection for this season and with which the brand seeks to enhance the genuineness of each individual. Through a fashion film that narrates everyday situations and guided by Miguel Ángel and Andrea, we discover how to make each moment something unique.
‘I’m very happy to be part of the Springfield family. It’s a campaign made with lots of love and I’m happy with the result’, said Miguel Ángel Silvestre. Meanwhile, Andrea Molina said, ‘I’m very excited that Springfield had confidence in me. I totally identify with the message that they want to convey with this campaign’. Both have shared fun moments and anecdotes from the shoot that they talked about during the presentation event together with Springfield’s managing director, Luis González.
To complete the leading duo, SPRINGFIELD has added to this project the singer and songwriter Mafalda, who lends her voice and music with one of the songs from her first album, ‘Goodbyes’. After the success of her debut single ‘Don’t Let Go’, the London artist has been working on her first album after her various performances in Madrid, Boston, New York and London. Mafalda delights us with that intimate and very personal touch that she brings to each of her songs. She also participates with a brief cameo in the film.
In the words of Luis González, Springfield’s managing director, ‘We are delighted to be able to count on Miguel Ángel, Andrea and Mafalda for this campaign. With A Common Life, Springfield wants to support the genuineness of each individual, adapting their way of being to their way of dressing. Miguel Ángel, Andrea and Mafalda embody the values that we have always transmitted and we are happy to be able to count on them’.
The campaign will be able to be seen from the beginning of November, both on television as well as in printed media and an outdoor advertising campaign. In addition, it will be available on the brand’s own channels where the making of with the best moments of the shoot can also be seen