Tendam brands present in the Spanish Pavilion store at Expo Dubai 2020
05 / Octubre / 2021
Tendam brands present in the Spanish Pavilion store at Expo Dubai 2020
05 / Octubre / 2021
The Spanish pavilion store serves as a platform to communicate the sustainable products of the Tendam brands following the theme of the Spanish pavilion.Tendam, one of the main omnichannel groups in Europe specialized fashion sector, is present in the Spain Pavilion at Expo Dubai 2020. The Spanish company has a selection of sustainable clothe and accessories from the Women’secret, Springfield and Pedro del Hierro brands in ‘La Tienda: Brands of Spain Shop’, the space managed by Forum of Renowned Spanish Brands (FMRE), an entity made up of the main internationalized Spanish brands.
This space, which emerged from the public-private collaboration at Expo Dubai 2020, is a good showcase for Tendam in a region of high interest for the brands of the Spanish company, present in countries such as Saudi Arabia, Oman, Qatar, Bahrain , Kuwait, Jordan, Iraq and Iran.
The three Tendam brands present in the Pavilion, managed by Acción Cultural Española (AC / E), -the public company responsible for the presence of Spain in the Universal and International Exhibitions-, Women’secret, Springfield and Pedro del Hierro, have with representation of its garments in which sustainability and innovation in fabrics are the main characteristic. Visitors to the ‘Brands of Spain Shop’ store can also see in digital format the main actions of Tendam brands in terms of sustainability and the environment.