{"id":7293,"date":"2026-05-22T13:48:45","date_gmt":"2026-05-22T11:48:45","guid":{"rendered":"https:\/\/www.tendam.es\/?p=7293"},"modified":"2026-05-22T13:50:13","modified_gmt":"2026-05-22T11:50:13","slug":"cortefiel-receives-the-2026-medal-of-the-city-of-madrid","status":"publish","type":"post","link":"https:\/\/www.tendam.es\/en\/cortefiel-receives-the-2026-medal-of-the-city-of-madrid\/","title":{"rendered":"Cortefiel receives the 2026 Medal of the City of Madrid"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>The Cortefiel brand, founded in the Spanish capital eight decades ago, has been recognized for its historic contribution to economic, business, and social development<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cortefiel, the Spanish fashion brand that gave rise to what is now Tendam, has been awarded the 2026 Medal of the City of Madrid at an institutional ceremony presided over by the Mayor of Madrid, Jos\u00e9 Luis Mart\u00ednez-Almeida.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The award recognizes Cortefiel\u2019s business legacy and its contribution to the economic, commercial, and social development of the Spanish capital. Established as a brand in 1945, Cortefiel is today one of the leading names in Spanish fashion and maintains a close connection with Madrid, where both the brand and its parent company, Tendam, are headquartered.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ceremony, held within the framework of the San Isidro celebrations \u2014 honoring Madrid\u2019s patron saint and one of the city\u2019s most emblematic festivities \u2014 was attended by Jaume Miquel, President and CEO of Tendam; Marie Castellv\u00ed, General Manager of Cortefiel and Tendam\u2019s adult segment brands; as well as other company representatives and leading figures from Madrid\u2019s institutional, business, and cultural spheres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jaume Miquel, President and CEO of Tendam, stated: \u201cCortefiel is an essential part of our legacy, but even more importantly, of our future. At Tendam, we receive this medal with gratitude, pride, and a strong sense of responsibility. It encourages us to continue creating value for our customers, employees, and suppliers, as well as for the city that hosts us, for Spain, and for all the other countries in which we operate.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marie Castellv\u00ed, General Manager of Cortefiel and Tendam\u2019s adult segment brands, added: \u201cToday, Cortefiel remains a deeply relevant brand, connected with different generations of customers and constantly evolving. It has also been the incubator and origin of a brand ecosystem that has contributed to Tendam\u2019s growth as one of Europe\u2019s leading fashion groups.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alongside Cortefiel, the following were also honored: Capas Sese\u00f1a, the historic Madrid-based company specializing in traditional capes; Mariano Barbacid, biochemist and oncologist; the Guill\u00e9n Cuervo family family, one of the most renowned families in Spain\u2019s performing arts and audiovisual industry; restaurateur Amadeo L\u00e1zaro Catalina; Helena Revoredo, President of Prosegur; lawyer Antonio Garrigues Walker; APRAMP, an organization supporting women victims of exploitation; businessman Valent\u00edn D\u00edez Morodo, President of Fundaci\u00f3n Casa de M\u00e9xico en Espa\u00f1a; Paula Quinteros, founder of The Objective; Madrid-born writer Paloma S\u00e1nchez-Garnica; Elisa Aguilar, current President of the Federaci\u00f3n Espa\u00f1ola de Baloncesto; basketball player Sergio Llull; Jorge Resurrecci\u00f3n &#8216;Koke&#8217; of Atl\u00e9tico de Madrid; and the Escuela de Tauromaquia Jos\u00e9 Cubero &#8216;Yiyo&#8217;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A History Closely Linked to the City of Madrid<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cortefiel traces its roots back to Madrid, to the historic Quir\u00f3s department store on Romanones Street, the origin of a business group that began as a small haberdashery shop at the end of the 19th century. In 1945, the Cortefiel brand was established, opening its first store in the Spanish capital. Today, it has become one of the most recognized names in Spanish fashion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cortefiel also gave rise to the other core brands of Tendam. Both Springfield and Women&#8217;Secret were originally launched within Cortefiel stores as youth fashion and lingerie brands, respectively. Today, each has become an undisputed leader in its segment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company\u2019s connection with Madrid continues through Tendam\u2019s headquarters, located on Avenida del Llano Castellano, in a building that once housed the Group\u2019s former textile factory. From the Spanish capital, Tendam drives its national and international growth, with more than 1,800 points of sale across nearly 80 countries.<\/p>\n","protected":false},"excerpt":{"rendered":"Cortefiel, the Spanish fashion brand that gave rise to what is now Tendam, has been awarded the 2026 Medal of the City of Madrid at an institutional ceremony presided over by the Mayor of Madrid,&#8230; <a class=\"view-article\" href=\"https:\/\/www.tendam.es\/en\/cortefiel-receives-the-2026-medal-of-the-city-of-madrid\/\">View Article<\/a>","protected":false},"author":12,"featured_media":7290,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cortefiel receives the 2026 Medal of the City of Madrid | Tendam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tendam.es\/en\/cortefiel-receives-the-2026-medal-of-the-city-of-madrid\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cortefiel receives the 2026 Medal of the City of Madrid | Tendam\" \/>\n<meta property=\"og:description\" content=\"Cortefiel, the Spanish fashion brand that gave rise to what is now Tendam, has been awarded the 2026 Medal of the City of Madrid at an institutional ceremony presided over by the Mayor of Madrid,... 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