{"id":7103,"date":"2026-02-18T16:19:36","date_gmt":"2026-02-18T15:19:36","guid":{"rendered":"https:\/\/www.tendam.es\/?p=7103"},"modified":"2026-02-18T16:20:16","modified_gmt":"2026-02-18T15:20:16","slug":"tendam-unveils-springfield-kids-first-dedicated-space-in-madrid","status":"publish","type":"post","link":"https:\/\/www.tendam.es\/en\/tendam-unveils-springfield-kids-first-dedicated-space-in-madrid\/","title":{"rendered":"Tendam unveils Springfield Kids\u2019 first dedicated space in Madrid"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><strong>The new children\u2019s space is an annex to the new Springfield store at the Tresaguas Shopping Centre<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>With this milestone, the fashion group\u2019s children\u2019s brand begins an organic growth plan that will reach eight stores in the first half of 2026<\/li>\n\n\n\n<li>Located at the Tresaguas Shopping Centre in Alcorc\u00f3n (Madrid), the store integrates the man, woman and kids universes<\/li>\n\n\n\n<li>Tendam\u2019s roadmap includes accelerating the development of its newest brands through standalone spaces, strengthening specialisation, customer experience and omnichannel synergies<\/li>\n<\/ul>\n\n\n\n<p>Tendam, one of Europe\u2019s leading omnichannel groups in the specialised fashion sector, opened its Springfield store at the Tresaguas Shopping Centre in Alcorc\u00f3n (Madrid) on 7 February. For the first time, the store includes an adjoining Springfield Kids space. This milestone marks the start of a new phase for the group, which will now feature physical spaces dedicated exclusively to the children\u2019s universe.<\/p>\n\n\n\n<p>The new Springfield Kids point of sale has been developed as part of the opening of the new Springfield store featuring the new <strong>Roots<\/strong> concept, which integrates the man, woman and kids universes. This update gives the children\u2019s line a clearly identifiable space, enhances the customer experience and boosts commercial synergies between the different categories.<\/p>\n\n\n\n<p>Since its launch in August 2023, Springfield Kids has been present mainly through corners in a selection of Springfield stores and online. The addition of its own dedicated space within a physical store represents a new step in its commercial development and reflects the strong market reception of the line.<\/p>\n\n\n\n<p>With this opening, the store integrates the man, woman and kids universes in a contemporary, bright, product-focused space. The store totals <strong>385 m\u00b2<\/strong>, of which <strong>50 m\u00b2<\/strong> are dedicated to Springfield Kids, and features a layout designed to facilitate customer flow and make the collections easy and attractive to explore. This is the first Springfield Kids annex with independent access from the fa\u00e7ade, while maintaining an internal connection, reinforcing permeability and synergies between the brand\u2019s different universes.<\/p>\n\n\n\n<p><strong>Springfield Kids drives growth with dedicated stores<\/strong><\/p>\n\n\n\n<p>With this inauguration, Springfield Kids enters a new expansion phase with its own stores and annex formats, with several openings planned in the coming months. The goal is to strengthen its identity as a specialised brand, increase visibility and deepen its direct relationship with a key market segment. Among the Springfield Kids openings planned through the summer are those in <strong>Seville, Salamanca, Murcia and El Puerto de Santa Mar\u00eda (C\u00e1diz)<\/strong>.<\/p>\n\n\n\n<p>Springfield Kids is Tendam\u2019s first children\u2019s brand and offers a product proposition centred on comfortable, current and functional fashion. In addition, among the season\u2019s main new developments, Springfield Kids is expanding its size range up to <strong>13\u201314 years<\/strong>, responding to growing demand and supporting boys and girls through a key stage of development.<\/p>\n\n\n\n<p><strong>Tendam\u2019s new brands gain momentum<\/strong><\/p>\n\n\n\n<p>This opening forms part of Tendam\u2019s strategy to boost the growth of its most recent brands through dedicated, specialised spaces with differentiated identity. The roadmap is designed to strengthen omnichannel capabilities, customer experience and the use of data for decision-making, combining organic growth with selective development. Tendam, which now has twelve own brands in its portfolio, has accelerated the incubation and consolidation of new brands such as <strong>Hoss Intropia<\/strong> and <strong>Slowlove<\/strong>, which already have their first standalone physical stores, along with other more recent brands such as <strong>Dash and Stars, High Spirits, OOTO and HI&amp;BYE<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"The new children\u2019s space is an annex to the new Springfield store at the Tresaguas Shopping Centre Tendam, one of Europe\u2019s leading omnichannel groups in the specialised fashion sector, opened its Springfield store at the&#8230; <a class=\"view-article\" href=\"https:\/\/www.tendam.es\/en\/tendam-unveils-springfield-kids-first-dedicated-space-in-madrid\/\">View Article<\/a>","protected":false},"author":12,"featured_media":7097,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tendam unveils Springfield Kids\u2019 first dedicated space in Madrid | Tendam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tendam.es\/en\/tendam-unveils-springfield-kids-first-dedicated-space-in-madrid\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tendam unveils Springfield Kids\u2019 first dedicated space in Madrid | Tendam\" \/>\n<meta property=\"og:description\" content=\"The new children\u2019s space is an annex to the new Springfield store at the Tresaguas Shopping Centre Tendam, one of Europe\u2019s leading omnichannel groups in the specialised fashion sector, opened its Springfield store at the... 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