Tendam Global Fashion Retail
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Tendam Global Fashion Retail
2018
16

October

Women’secret creates the #SIMEIMPORTA movement to help those who have suffered breast cancer.

The brand launches the collection of solidarity panties # SÍMEIMPORTA, from which all the benefits will go to the Program of Preservation of fertility in oncological patients of the Dexeus Mujer Foundation. Women’secret launches a collection of solidarity panties within the brand’s commitment to support women in the fight against cancer. This collection is another […]

The brand launches the collection of solidarity panties # SÍMEIMPORTA, from which all the benefits will go to the Program of Preservation of fertility in oncological patients of the Dexeus Mujer Foundation.

Women’secret launches a collection of solidarity panties within the brand’s commitment to support women in the fight against cancer. This collection is another example of Women’secret’s collaboration with social causes.

For 25 years, Women’secret has maintained a high level of commitment to society and causes related to issues that matter and especially concern women. That way, the project in common with Dexeus Woman was born five years ago, thanks to which it helps to normalize the lives of women who have undergone a mastectomy, with the desire to make their day to day easier.

This year the lingerie brand is determined to take another step in this initiative by launching the Movement #símeimporta, so that all women can contribute to this cause. It is a collection of three solidarity panties, in different fabrics and shades of pink. All the benefits obtained will go to the Fertility Preservation Program for oncological patients of the Dexeus Mujer Foundation that offers this free treatment to women with cancer.

“From Women’secret we listened to the women who asked us to expand the project Things that do matter, in such a way that a greater number of them could contribute,” says Eva Romeo, general director of the brand. Out of this generalized interest, the Movement # símeimporta has been born, which has as its goal that all women can contribute, through the purchase of our solidarity panties, to the Free Fertility Preservation Program. 100% of the benefits will be donated to the Dexeus Mujer Foundation so that they can continue with the free treatments “.

One hundred and fifty women have benefited from this initiative, as Dr. Pedro Barri, president of the Dexeus Mujer Foundation, explains, “this success is possible thanks to an agreement with Women’secret, a leader in the intimate apparel market who has a deep knowledge technical design of fasteners; and the diffusion that we are doing so that these treatments are known. It is essential that patients and the oncology community know that these fertility preservation programs exist. The more information there is and the more free access can be made to these treatments, the more women will be able to normalize their lives after going through cancer. ”

The influencer Belén Canalejo (@Balamoda) reinforces this message and recognizes the importance of speaking it, “with these initiatives, both Women’secret, the Dexeus Women Foundation or my publications are contributing to normalize cancer, break taboos and help overcome each one of the stages of the oncological process. We can go through the disease, but we are still us.

Women’secret continues to have its Post-Surgery Bras collection, designed by Women’secret specialists with the advice of gynecologists in the area of oncology of Dexeus Women. It is a series of comfortable, feminine and affordable garments, specially created so that patients who have undergone breast cancer surgery continue to feel beautiful inside and out. To its usual models, this season the model of post-surgical bra with front opening in the form of a zipper is added.

Because we DO care about supporting women,

and because together we are stronger


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