Coming fashion: sustainable with the environment, affordable for the consumer

Tendam together with the Centro Superior de Diseño de Moda de Madrid (CSDMM) and the Universidad Politécnica de Madrid (UPM), held the first Conference on Sustainability, Responsibility, and Innovation in Fashion Design, which highlighted the need for the sector to be sustainable and affordable for the consumer. Tendam, one of the leading European companies in […]

Tendam launches the multibrand collection in 263 stores of the group in Spain

Since the end of March, Cortefiel and PdH customers can click and collect the purchase made online, not only in the physical stores of these brands, also the clients have the option of picking it up at the selected Springfield store. This initiative is part of Tendam’s omnichannel strategy, which takes advantage of the synergies […]

Tendam consolidates its presence in Armenia and Kazakhstan

Tendam launches new Springfield and Women’secret stores in the two Eurasian countries. In the case of Armenia, Springfield opens its first point of sale for men and women at the Dalma Garden Mall, the first shopping mall in Yereban, the capital of the Caucasian country. Tendam was represented in Armenia with Women’secret which has two […]

Involucrados 2018 completes its XIII edition with a successful mobilization and beats revenue collection records

Tendam delivers more than 156,000 euros to the four entities benefiting from the project Involucrados In the 13 years of this initiative almost one and a half million euros have been raised. Tendam increases the amount collected one more year and distributes 156,032 euros between the Pequeño Deseo Foundation, ItWillBe, the Síndrome de Down Madrid […]

Tendam posts profits in excess of €43 million for the first nine months of its 2018/2019 financial year

The company has posted a pre-tax profit of €43.4 million, versus losses of €13 million for the same period last year. Total sales reached €801.7 million during the period, of which €247.3 million was registered during the third quarter (+2.1% LFL). Online sales grew by 26.7% to represent 7.8% of total sales in the Iberian […]

Tendam posts profit growth to €39 million for the first half of its 2018/2019 financial year

The company has posted pre-tax profit of €38.9 million, versus losses of €272,200 for the same period last year. Total sales reached €554.4 million. Online sales grew by 27% to represent 7% of total sales in the Iberian region. The gross margin now stands at 62% and has remained steady above the 60% threshold. Tendam […]

New York, Los Angeles and Singapore crowned the ‘hottest’ cities for fashion

Two Spanish cities feature among the world’s top 100 retail cities: Barcelona is ranked 29th, while Madrid sits in 36th The Hot Retail Cities report provides an inaugural list of the world’s 100 most attractive cities for retail based on around 50 criteria measuring their economic, commercial, political and cultural landscapes. Fostered by Tendam and […]

Women’secret creates the #SIMEIMPORTA movement to help those who have suffered breast cancer.

The brand launches the collection of solidarity panties # SÍMEIMPORTA, from which all the benefits will go to the Program of Preservation of fertility in oncological patients of the Dexeus Mujer Foundation. Women’secret launches a collection of solidarity panties within the brand’s commitment to support women in the fight against cancer. This collection is another […]

Merino Traveller, a fashion project that adds design, renewable raw material and training for employment

A training initiative born of the collaboration between The Woolmark Company, Pedro del Hierro and IED Madrid The event held at the Istituto Europeo di Design yesterday,  Julie-Anne Guivarra, Australia ambassador in Spain with the IED International Trends Unit manager Marisa Santamaría, the IED Fashion School manager Elena Vilabrille, Pedro del Hierro creative director Nacho […]

Women’secret opens a new store in Paris. The lingerie brand is growing in rue Montmartre

Women’secret, the lingerie and intimate apparel brand of Tendam (formerly Grupo Cortefiel), is introducing its new store on Rue Montmartre, the central Parisian neighbourhood. Women’secret is continuing its international expansion plan and is opening a store in the capital of France again, a country where it will continue with more openings throughout the year.   […]

Springfield launches R[ECO]NSIDER

The brand’s first sustainability project based on the use of organic fibres and sustainable technologies in denim finishing processes Springfield, Tendam’s casualwear fashion brand, is launching the R[ECO]NSIDER project, its first collection of sustainable garments. This project focuses on two initiatives related to the use of organic fibres and denim finishing processes. The first one […]

Tendam appoints Mar Oña as Director of Legal Services and Secretary of the Board of Directors

As the new Director of Legal Services, Oña will also sit on the Management Committee and report directly to the CEO. She will also take up the role of non-member Secretary of the Board. Mar Oña has 15 years’ experience in senior management roles in different firms within the legal sector. Her previous employers include […]

Tendam: Q1 2018/19 results

Gross margin and operating costs continue to improve in the period March-May 2018. As of May 2018, stocks are down 3.5% year-on-year. E-commerce is up 21.5%. The store network registered a net variation of +15 new points of sale in the quarter. Adjusted EBITDA for the last 12 months amounts to €165.6 million versus €141.1 […]

Tendam opens its first stores in Iraq

The Spanish group makes it debut in the Iraqi market with Cortefiel, Springfield and Women’secret which are opening their stores in Baghdad Tendam launches its first Cortefiel, Springfield and Women’secret stores in Baghdad. The stores are opening in Al Mansour Mall, one of the largest shopping and leisure centres in the capital with the longest […]

Pedro del Hierro returns to present its new autumn/winter 2018 collection at Mercedes Benz Fashion Week Madrid

Ana Boyer, Fernando Verdasco, Eugenia Silva, Inés Sastre, Inma Cuesta, Boris Izaguirre, Miguel Carrizo, Alex Rivière, Paula Ordovás, Manuel Ordovás, Silvia Zamora, Alberto Ortiz, Javier Rey and Raquel Sánchez Silva came out to express their support for the fashion firm at an emotional evening, with a runway show that  featured models such as Carmen Kass and Blanca Padilla. […]

Women’secret award for Business Innovation during the 11th edition of the

Things That Do Matter has won an award at the 11th edition of the Cinco Días Awards for Business Innovation. It was awarded last night during a gala that was attended by the new Minister of Science, Innovation and Universities, Pedro Duque. The aim of THINGS THAT DO MATTER is to normalise the disease and […]

Women’secret supports with a donation Dexeus Foundation Women’s fertility preservation program

The solidarity initiative promoted by the two entities Women’secret and Fundación Dexeus Mujer, Cosas Que Sí Importan (THINGS THAT MATTER) donates to the Fundación Dexeus Mujer € 44,000 of the profits made on sales of its range of the post-surgery bras collection, Post-Surgery Bra ( PSB). These bras are designed with the advice of experts […]

Tendam: results for the 2017/18 financial year

Total income reached 1,154.7 million euros, up 2.4%. Adjusted EBITDA grew by 48% to 170 million euros. Tendam’s online business – which has now overtaken the physical stores in terms of profitability – grew by 26%. Gross margin has improved by 3.4 percentage points. The Tendam brands’ loyalty programmes now have in excess of 22 […]

Tendam signs agreement with the Universidad Politécnica de Madrid to promote sustainable fashion design

Under the terms of the agreement, the Tendam Classroom – Advanced Fashion Design Centre for Sustainability, Responsibility, and Innovation in Fashion Design will be created Tendam, the retail company that includes the brands Cortefiel, Pedro del Hierro, Women’secret, Springfield and Fifty, and the Universidad Politécnica de Madrid (UPM) announced the signing of an agreement to […]

Tendam triumphs at XII World Retail Awards

Tendam – the group encompassing Cortefiel, Pedro del Hierro, Women’secret, Springfield y Fifty – takes home the ‘Retail Transformation and Re-invention’ prize at the sector’s annual global awards ceremony.   The achievement affirms the company’s positive progress amid an ambitious transformation plan which reached a significant milestone this week with the launch of a new […]

Grupo Cortefiel is renamed Tendam

Tendam is the new corporate name that encompasses the Cortefiel, Pedro del Hierro, Women’secret, Springfield and Fifty retail brands

Tendam allows Grupo Cortefiel to grow as a company and enhances its value as an organisation specialised in operating brands in the premium mass market segment

Marc Calabia Is Appointed Managing Director Of Springfield

Marc Calabia has over 20 years’ experience in senior management roles in the sector and will lead the future development of the company’s youngest, most urban brand.

Grupo Cortefiel improves adjusted EBITDA by 81,7% to reach 111 million euros

Total income stood at 810.3 million euros, up by almost 4%

Women’secret opens a store in Catania

A new space in Sicily ads to a year of international expansion for the brand.

Tendam Hires Pedro Esquivias as Chief Customer Oficcer

The Chief Customer Officer, a newly created position within the Group, will sit on the Management Committee and reporting to the CEO.

Cortefiel Brand continues its expansion with new opening in Latin America, Middel East an North America

The brand expands through Algeria, Lebanon, Jordan, Pakistan, Chile, Peru and Guatemala

Grupo Cortefiel reinforces its presence in Cuba and Costa Rica

The Spanish textile group is growing in the Caribbean with these new openings

Women’secret opens a store in Paris

Women’secret opens its fifth store in France on Rue de Passy in the fashionable 16th arrondissment

Women’secret dazzed last night at the Women´secret Night with Elsa Pataky and a spectacular fashion show

Elsa Pataky, image of the firm for the fourth consecutive year, attended the highly anticipated Women’secret Night, presented by model Juan Betancourt.

Eva González and José Coronado protagonize Cortefiel’s campaign “Algo que compartir”

Cortefiel, a Spanish fashion brand since 1945, has presented its campaign for this Fall-Winter 2017 season: ‘Algo que compartir’ (‘Something to share’).

Miguel ángel Silvestre and Andrea Molina present Springfield’s new winter campaign

For this new winter campaign called A Common Life, SPRINGFIELD has revealed a fashion film in which Miguel Ángel Silvestre’s most personal side is shown

Women’secret and Dexeus Mujer, united in the fight against breast cancer

The solidarity initiative “COSAS QUE SÍ IMPORTAN” (THINGS THAT DO MATTER) presents a collection of underwear and swimwear aimed at women with breast cancer

Elsa Pataky protagonizes Women’secret’ s new film noir

This morning Women’secret held a press conference introducing Elsa Pataky as the protagonist, for the fourth consecutive year, of its Fall-Winter 2017 campaign.

Women’secret opens a store in Lyon

Grupo Cortefiel launches a new Women’secret store in France with a nearly 200-square-metre space on the centrally located street 9 Président Carnot in Lyon.

Springfield inaugurates Three Points of Sale in Slovenia

Grupo Cortefiel is inaugurating two Springfield corners for men and women in Slovenia’s capital, Ljubljana, and another Springfield store in the coastal city of Koper.

Now you can pay securely and easily using your phone in all Grupo Cortefiel stores with the Android Pay app

Grupo Cortefiel has incorporated payments using your smartphone in all of its five chains in Spain through the Android Pay app.

Cortefiel and Pedro del Hierro open new stores in Russia

The brand Pedro del Hierro starts its commercial activity in the country

Grupo Cortefiel lands in Havana with the opening of its first Women’secret store in Cuba

Women’secret celebrates the opening of its first establishment in Cuba at the Gran Hotel Manzana Kempinski, a premier 5-star hotel located in Havana’s historic district.

Ramón Amorós, new Director General of Human Resources for Grupo Cortefiel

Ramón Amorós will join Grupo Cortefiel in late April as Director General of Human Resources.

Grupo Cortefiel announces the appointment of a new Fifty Factory General Manager

Raúl Ramírez Hidalgo, new Fifty Factory general manager

Marie Castellvi-Dépéé, appointed Cortefiel and Pedro del Hierro General Manager

Grupo Cortefiel is pleased to announce the appointment of Marie Castellvi-Dépée as Cortefiel and Pedro del Hierro General Manager. 

Grupo Cortefiel donates more than €131,000 to the four beneficiaries of the 2016 ‘Get Involved’ Project

The ‘Get Involved’ project’s latest effort was its second most successful fundraising ever, raising a grand total of €131,353 which will go towards four charitable projects.

Grupo Cortefiel signs an ambitious expansion agreement in India

Tendam signed yesterday an expansion agreement with Tablez Retail Group to bring two of its brands, Springfield – a youth-oriented casual fashion brand and Women’secret – an innerwear, swimwear and sleepwear brand, to India and Sri Lanka in a gala ceremony held at the Shangri-La Hotel in Bengaluru.

Eva Romeo, Women’secret General Director

Eva has stood up for creating high performance commercial teams with an important identification with the brand, contributing to get the current leading position in the domestic market as well as the important growth in the international one where it is present in more than 70 countries.

Replacement at Grupo Cortefiel new Group Finance Director

Marcos Gómez has leaded the corporate and financial processes taken by the company during the last decade and will continue cooperating directly with the Board of Directors outside of the executive line.

Jaume Miquel new Chief Executive Officer

Jaume until now held the Managing position for Cortefiel

Springfield launches a new campaign targeting the millennials

Mario Casas and Úrsula Corberó: the ambassadors of the new campaign star the new fashion films that will launch Springfield’s summer big wave.

Women’secret presents their first boat movie starring Blanca Suárez

Women’secret continued to innovate with its campaigns, this time opting for a cutting-edge format: a Boat Movie.

The “Involved” initiative hits the figure of €1 million raised for solidarity projects on its X Anniversary

This initiative, which began in 2005, seeks to help non-profit foundations by donating funds raised in charity markets from selling garments from the current or previous seasons